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    Posted by: hi Posted date: 10:40 / comment : 0

    One of the byproducts, if you will, of living in a social media world, is that people are becoming more and more demanding. Good is not good enough and bad is not bad enough when it comes to virality. People want awesome! People want extraordinary! People want amazing! People want Bold! What are tourism marketers to do? On the positive side it forces everyone to work harder at being better and it encourages creativity. 2 recent examples of this are the tight rope (cable walk) that Nik Wallenda will attempt in Niagara Falls this coming Friday and the other is the CN Tower's Edgewalk - where you might get a glimpse of what it's like to be a Nik Wallenda.


    Photo courtesy CN Tower
    The CN Tower's Edgewalk is, in my opinion, the most innovative tourism attraction in Canada in the last several years (right up there with the Peak-to-Peak Whistler Gondola). I can't wait to do the Edgewalk myself, and I'm disappointed that I'm writing this post without having experienced the attraction first hand. Regardless, the Edgewalk looks like a very exciting tourism attraction, a conversation capital builder, a social media manager's dream. 
    Photo courtesy Niagara Parks
    Nik Wallenda's walk over the Falls has generated a lot of press and buzz for both Niagara Falls, New York and Niagara Falls, Ontario. It's a bold event. From what I understand, the idea has been around for a long time, but the authorities were reticent to allow it. One can understand why. An event of this nature is very exciting, but it's also very dangerous. Wallenda's own family (the famous Wallenda's) has lost a few members to stunts like these - something we would not want to witness. The American TV network that has the rights to broadcast the walk requested that Wallenda wear a harness for protection. I am personally fine with that. If he trips, he won't die. Having said that, it's going to be a great event for Niagara Falls and it creates so much buzz around the world. Kudos to the Niagara Parks Commission for getting involved. The difference between this event and the CN Tower's Edgewalk, is that Wallenda's walk is a one time thing, whereas the Edgewalk may remain a summer attraction in Toronto generating recurring revenue and constant social media buzz. Niagara must continue to encourage investment in bold tourism attractions - perhaps the Skylon Tower will open its own Edgewalk in the future.
    Go bold or go home!
    Jaime
    PS - I recently read of another bold project in Las Vegas - the High Roller - a new Ferris wheel that will be the highest in the world (after China's Star of Nanchang and the London Eye). It will also have the biggest visible ad space possibly in the world (and Canada should buy the AD space for the inaugural season).

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